I’ve been spending a lot of time lately hurtling around the world at 40,000 feet, stuffed into a metal tube, breathing forced air, willing my exhausted self to not get sick (I failed at that; as I write this I sound like a cross between Brenda Vaccarro and Bea Arthur), and trying to enjoy the quiet airborne downtime where no one can call or email me and expect a response. Flying back and forth to Norway was no problem, really, except when we left Iceland on the first leg of the trip and the turbulence over the Norwegian Sea was so bad that it felt like our plane had been kicked by a mule the size of a Mack truck.  Blessedly, the gorgeous flight attendant ladies on Icelandair — all of whom look like they fell off the Mad Men set (I’m not kidding)— kept the passengers plenty lubricated with alcohol, so we felt nothing. Mostly.

“Ooh–she’s pretty–” I slurred to Peter Hoffman on the way to the Arctic, as the plane lurched and bucked like a bull wearing a flank strap.

Then about ten days ago, Tamar Haspel and I were guests of Whole Foods and the people at Diestel Turkey and Mary’s Free Range Chicken in northern California to see for ourselves what a humane poultry processing plant looks like mere weeks before Thanksgiving, and to witness the Whole Foods global animal partnership program in action (stay tuned for another post on that, soon). So before I had a chance to recuperate from my Arctic trip, I was in the air again, this time wedged tightly between two gigantically tall men — on both ends of the excursion — one of whom thought that my tray table made the perfect desk for his right elbow. By early in the week, I was so exhausted I’d lost track of days and was remembering where I was by the breed of turkey pecking me in the ass: If these are Spanish Blacks, it must be Tuesday in Sonora.

At some point during my travels, Susan called excitedly to tell me it was up.

What’s up?

Your book—on Amazon. 

Oh right—my book. I think I might have yawned.

Honey, it looks great, she said.

So I looked, and it did. It does. And honestly, I’m so excited that it’s coming out that I could just about plotz. (For those non-Yiddish speakers reading this: plotz = faint from either something very good or very bad. This would be very good.)

The book has been a long time in the making; as I wrote back in August of 2011, it was the hardest work, ever. I’ve written about it a lot here, and I’ve also spent a good deal of time speaking publicly about the act and process of writing a book when you’re both a writer and an editor who understands what goes on on all sides of the fence (and believe me, sometimes this is a good thing and sometimes it’s just like when a doctor tries to diagnose his own hangnail and winds up in a hypochondriacal frenzy from which he needs to be extracted for his own good). Luckily, I have an amazing, mind-bogglingly creative publishing team behind me who have metaphysically patted my hand when I’ve started to froth up into a small lather, and for that I’m far more appreciative than I could ever say. Chronicle rocks.

Writing this book — despite the blogging and the social media and the buildup, and words like platform and traffic — has been ironically solitary and deeply private work. I say ironically because the necessary combination of visibility married to privacy is a lot like going on a blind beach date with a nudist: despite your sudden discomfort upon realizing why everyone romping in the sand seems to be wearing the same bathing suit, you want to feel edgy and cool and like you’re totally fine with showing what you think is your best private stuff to people who appreciate good private stuff.

Of course, you also want to hide under a large rock.

And that’s the crazy thing about writing food narrative: we want it to be like eating, which is the second most profoundly sensual act that humans engage in. We want it to be private and personal and enticing and delicious while also knowing that it’s going to be consumed in the most public, visible of ways. Deeply personal, wildly public, all at once. As writers, we also need to keep a steady, focused eye to proportion so we can recognize when too much is just, well, too much. To quote Arnaud, the French butcher who you will meet in my book, too much of anything is like too much perfume: eeet steenks.

So, I’m exuberant about the book’s going into its pre-order stage, but right now, I’m also focused instead on getting the Ts crossed; going through the pain-staking process of checking pages, of reading and re-reading, of making sure the permission I needed to seek for using a Mary Oliver poem was in place (it was), of re-confirming the yields on the recipes that punctuate some of the chapters. We’re all systems go, and the book will be a Book round about March 1st 2013. I hope I’ll finally get a chance to meet you when the it comes out because, honestly, without you — whoever you are out there reading this — there’d be no it. That bears repeating, over and over.

So, what is it, exactly? My mother goes around yelling to people “She wrote another cookbook! Another cookbook!” and then I have to stop her and explain that no, while there are some recipes in it, it is very definitely not a cookbook. She wants details, of course, because she (rightly) suspects that there is plenty between the covers about her, and she wants to know Like What? So I remind her of the time when Craig Claiborne linked arms with her at Dean & Deluca‘s opening party, to examine the lamb chops in the new butcher case and she thought he was too skinny to be a food writer and refused to believe him when he said he was. Or the small broiling frenzy she went on in the late 70s, when everything that she could lay her mitts on got shoved under the live flame in our Chambers stove and promptly immolated, sending me and my Airedale racing to the far end of the apartment while angry flames licked out of the broiler drawer, where they were beaten back by my grandmother wielding a schmaltz-caked kitchen towel. Or the time when we were in California back in 1970 with my father who, dressed by my mother in a cream-colored triple weave leisure suit with matching belt and shoes, decided it’d be a terrific idea to drive our rented Torino through still-ravaged Watts because we had a little time to kill before our dinner reservation at The Bantam Cock on La Cienega, a few weeks before Jimi Hendrix and Janis Joplin died.

But mostly, I told her, it’s about food and love, and growing up and settling down, and discovering that sometimes, the way we assumed we’d live our lives — the way we were trained to, brought up to, expected to — has nothing at all to do with reality. We’re all flying by the seat of our pants, hurtling through life at 40,000 feet; and just when we get back on solid ground and we’re sure we’ve got a firm grip on things, there we are again, standing in the mud surrounded by thousands of angry turkeys hell bent on pecking us in the ass.

Nothing to do but sit down with the people we love, and eat.

 

 

 

So, I did it.

The dyed-in-the-wool locavore, organic-head, greenmeister, hater-of-all-things-mass-produced, factory farm-loathing, Big Agra-hating, Alice Waters-loving, Wendell Berry-quoting, EAT MORE KALE tee shirt-wearing, Oceana-supporting, cliche-on-two-legs typing these words just got back from an excursion with author, NYU Professor of Nutrition, Food Studies, and Public Health, Marion Nestle, chef/activist Peter Hoffman, journalist Kate Rockwood, and clinical nutritionist Stella Metsovas to northernmost Norway to visit a salmon farm, courtesy of The Norwegian Seafood Council. It was a very, very big salmon farm. The kind of salmon farm that, across twelve “pens” located off the coast of Skjervoy, “grows” millions of salmon a year; the Aurora Salmon “processing plant,” which we also visited (and where you could have eaten off the floor, it was that clean), puts out the equivalent of one million meals. Per day.

I would like very much to say that my trip confirmed what I, in my heart, already know. I would like very much to say that what I, in my heart, already know is also unimpeachably accurate. I would very much like to say that when I stand at my local fish market counter and shell out $29.99 a pound for wild salmon, that it has been caught and processed ethically (and is far easier on the environment compared to farmed fish, in ways too numerous to mention here), and so the decision between eating it or its farmed cousin from Norway is a no-brainer.

But I can’t; it’s not so easy.

When I go shopping for salmon, my decision will continue to be fraught, and mired in the memory of a remarkable day spent on a salmon barge in the Arctic Ocean, watching exactly how the strictly regulated Norwegian salmon farming industry works, in practice (at least at this particular farm): the fish are in pens that are 160 meters (524 feet) in diameter, and 300 feet deep, to the sea floor. Each pen is 97.5% water and 2.5% fish. Each pen, once it has been harvested, is released from use for 2-1/2 years, which supposedly prevents dead zones. The water is tested regularly for pathogens, and the fish — like hogs and cattle — vaccinated to prevent illness (we were all aghast at this fact. How do you vaccinate a fish? You anesthetize it first. With anesthesia. The image of a salmon counting backwards from ten with a tiny little mask over its gills like a pair of Bose headphones sticks in my craw). The fish are fed feed that looks, as Marion described it, like dog food. I bit into one pellet: it was fishy and oily because, according to information provided to us during a presentation by NIFES (National Institute of Nutrition and Seafood Research, based in Bergen) it contains a combination of rapeseed oil, soy oil, corn oil, linseed oil, and fish meal, which you need if you want a farmed fish that actually tastes like fish. Where does the fish meal come from? From wild fish, which, of course, pretty much kills the argument that farmed fish is the answer to the depletion and overfishing of our oceans. But that’s beside the point.

The processing plant was the cleanest factory I’ve ever seen, of any kind; in their “holding” pens, the fish looked happy. Not like The Incredible Mr. Limpet happy, but at least not apparently worried, or stressed. Their eyes were clear, which is what my paternal grandmother, who evidently knew fish, always said was how you judged if one was healthy or not. Of course, I’ll never know for sure if the fish I was looking at were calm and collected. And the fish we tasted — produced primarily for the high-end sushi and sashimi market in Japan — was extraordinarily delicate, mild in flavor, and exceptionally fatty, having lived its life on a diet of assorted oils. It was a gorgeous salmony pink color which, sadly, comes from the dye in its meal. (Bear in mind: this is very, very pricey farmed salmon. The stuff that you get at big box stores — we all know who they are — doesn’t even come close to it, qualitatively.)

 

So the plant was clean and the workers, happy. The fish were gorgeous, and their pens — which are outfitted with cameras that shoot from the bottom up so that their food intake and conditions can be closely monitored  — were apparently the fishy equivalent of the presidential suite at the Hassler. By comparison, Marion spoke of a trip she once took to Alaska paid for by the Alaskan Seafood Marketing Institute, where she witnessed everything from deplorable labor conditions to system waste to extended “holding” which impacts the fish’s freshness (and presumably, safety).

The salmon she was in Alaska to learn about was wild.

On the face of it — and assuming that what we saw is representative of all Norwegian salmon farms — the Norwegian farmed salmon industry is a very tightly run ship that results in an exemplary culinary product; they are proud of what they do, and rightly so.

So what was my sticking point? What can’t I get beyond, no matter how hard I try? The feed.

Rapeseed oil, which is derived from the same plant as Canola, is almost always genetically modified, and certainly would be, one could assume, when utilized in feed produced on such a massive industrial scale. Add to it corn oil, linseed oil, and soy oil, and you’ve got what sounds to me like a GMO shopping list underwritten by Monsanto.

During our initial meeting in Tromso with NIFES, I asked who, exactly, determines and regulates what goes in to the feed.

“The EU,” they answered, making the fact that Norway is not a member of the EU nor are the farms in international waters that much more disconcerting. “But it’s not scientific,” they added.

I’m sure not.

Without getting into issues of inefficiencies and longterm sustainability in wild fishing, and the problems surrounding escapes in fish farming and the overall impact of GMOs in feed across the board, the question I came away with is this: Is it always more ethical, more environmentally appropriate, and just plain healthier to eat wild salmon that’s been processed in squalor by Filipino women on 14 hour shifts … just because it’s wild and theoretically, environmentally, and morally superior? Is it more ethical, more environmentally appropriate, and just plain healthier to eat farmed salmon produced in a state-of-the-art facility by expert workers in “ideal” factory conditions, where the fish are kept in as healthful a state as they can possibly be, in water that’s crystal clear, but whose diet is manipulated with probable GMO oils in order to effect a more Omega 3-laden (and ostensibly healthier) product outcome?

Some years ago, I attended a discussion in New York, where one of the panelists was asked a pointed question about organics always being preferable to conventionally-produced food. I expected a simple answer: yes.

The answer was It depends. 

Are we talking about the industrial Cal-Organic? Or your local farmer’s market? Are we talking about gorgeous organic oranges that have arrived from overseas, where regulations about what can be called organic are not quite up to snuff? Or are we talking about a luscious, high-end, organic chocolate bar produced by child laborers on the Ivory Coast?

The answer is as murky as the deepest sea; all we can do is know our food, know our fish, know the quality of the environment it lives and dies in, what it eats, how it is processed and by whom, and in what conditions. Is this realistic? Can we ask this much of the average consumer on a supermarket line after a miserable day at the office? I don’t know.

And it’s why I’ll continue to stand at my local fish counter, staring at the words ORGANIC and WILD and FARMED, looking for the truth, and pondering which way to go.

indiebound

 

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